Mike Filsaime - Viral Marketing
Mike worked in NY before 2002 in Toyota salesman
prosender.com
give something of value for free and exchange for a name, email
A Landing page <– get traffic from Trafficswarm
ipushad.com
and others.
Give 4 products and get a emails….
Then, send to sales page.
a sales page maybe with own products… donttouchmyads.com
If purchsae, do a OTO
Notes;
Don’t be 1 man army!
Have a VISION!
Nuggets and Pearls
Focus on list and relationship building
Maximized the power of viral marketing
Things don’tt always go as planned.
No such things as overnight success *catepilar don’t know they can be a butterfly. So, just do the next logical things.
Keep creating content.
Present offers when the time is right
Grow with the right stuff
Find the right mentors
Tell your story, share your results, sell your system why teach, John say….I earn 1M / yr in my biz, but 4M in teaching, so I earn 5M…why not?
VIRAL MARKETING
Virus have to be simple and short so that people can duplicate and do.
IS your messaging, product, or service worth taking about? BUZZ! Is the key integrent…
good eg: GMAIL
marketing should be on product and not the campaign
Create BUZZ…let people talk about it, so spread/infect it early
Infection stagte in your marketing
Delivery Mechanism
Forced Part of Sign up process (eg myspace.com linkedln.com, facebook.com)
Incentivized used WIIFM
Hyper Viral Piggy Backing (eg paypal.com skype.com, hotmail.com)
Virals shd be scalability ready! <- take proactive action and not Reactive!
Elevator Speech!
My Elevator Speech:…
What is USP? Get good habit by listening Music
What is the benefit to the User Have long lasting good habit via listening to music unconsciously.
how can they get it? www.innerworkz.com
Multitasking make things inefficient and lose momentum
MUST explain why OTO!
downsell shd be 50% of OTO