Greg Cesar - Google Traffic
TRAFFIC!!!!! That’s the Key!
Ask the following Questions
1 Who are they Onliner people who want to be better
2 What are they looking for? Easy way to change their habit
3 Where are they getting it? Retail store
4 Why do they want it? To fix their problem
5 When do they need it? NOW
eg selling book
goto amazon.com and do research
eg if agent need to look for buyer, he go to painter…cos people paint house b4 selling
MUST go to look for cheap source!
insurance - can try wedding
real-estate - can go to rental
Google Strategies
Focus on CTR if google hv more click-thro, adwords will be cheaper
Global territoris Choose English and in ALL Countries
Geo Targeting (Virgineria) Target to specific Area, eg Resturant
AOL fm Virginia … so good choice!
Site Targeted eg. Only on Realor.com
Launch new Campaign at night build CTR to drop price…so pause in day time
Test with Content Match …?
Put daily budget real high eg 200-300/day and accelerated view turn on
Separate money keywords and regular keywords into different ad groups
broad match, phase match, exact match
TRACK YOUR TRAFFIC!!!!
Separate your campaign…so, those get $$$, inc price and those lose $$$, red price.
NEVER CHANGE AD in GOOGLE…. CREATE NEW! cos Google take days to approve!
Turn on position preference only when you want to knock off your competitors by setting as 2.
Write Ad, stress the life after the product…eg chair that heal back ache…so, say,
Heal back ache within 3 days and enjoy OUTDOOR LIFE!
WORKSHOP TUTORIAL:
Real Estate Leaked Secret on Find 10% Positive Returns Investment Real Estate.
Muscle Building 20 pounds muscle added in 2 weeks for only $50.
Vacation FREE Report on Unique vacation spot revealed
Split test on CTR and Sales $$$!
MSN and Yahoo hv better qualify traffic with higher conversion rate
Yahoo allow popup but not google
IF competitor is selling simiar, MUST GO TO SPOT 1
But if different item, then it’s ok to be 4th…
Check trend on trends.google.com
check “how to” / “learn” / “DIY” / “Do it yourself” / “Make” / “Create” / …
google / yahoo overture / freegoodkeywords.com