Dave Lakhani - Persuasive Marketing
Persuading the mass market
People Buy what they believe
Internet Marketing is about persuading the masses to buy what you are selling
it is to develop relationship and not spam!
You have to be seen to sell!
MONEY IS a infinite resource!
With no persuasion, there is no profit
4 Keys puzzle to IM
1 Attract stop them and attract them
2 Convert move browser to buyer
3 Leverage create opportunity to buy more
It’s ok to ask for help from others (eg mentor, other speakers…)
4 Retain add value
Top 3 demands:
1 Live forever
2 more money
3 more sex
Everything I teach you today will help you persuade Better:
1 online
2 in print
3 in person
4 in the media
5 relationships
6 negotiations
Don’t ask what is it for me..but…
Who can I persuade to begin relationship with in long term
Biggest all successful IM in common
They persuade in PERSON!
1 Visibility Be seen to sell
Multiple ways…articles, links, search, youtube…etc
2 Credibility Expert Data with good stat
3 Relationsihps
4 Profit
Some of the most lucrative sales in internet marketing happen offline
some goals simple (eg. Pay my car loan)
Most Niche Markets are missing a Visible Leader
so there is an opportunity being visible!
no need to hv all knowledge, but leverage with others
lead the market
You have to be seen to sell because the most visible expert profits most.
1 model for systematic market domination starts with the stage
a stage is anywhere there is a group of people you can persuade who are interested in the products you sell.
or a literal stage in a group or a teleseminar or webinar
The psychological persuadsion technical works for all stages and time
Connection by asking
around the world right now perople are meeting somewhere talking about products
POSITIONING + PACKAGING = DESIRE!
A desire is a buyer
The current state of the people desire personal development
eg networking,
5 top persuasive tactics of World Class Persuaders
1 tell a persuasive story people curious
how to tell a persuasive story…
Grab me by the ears
lay the foundation
layer on the proof
answer my questions
2 Develop a persuasive persona
make it easy for people to accept
people (me), ways, products….
Only polarized people buy things
Appearance
the better you dress
website
emails
voice and communication skills
Positioning and presentataion
3 Control your audience
tell them what to do next
4 be an expert you have to be seen to sell
write a book
do recording
audio book
ebook
Law of recipocate
5 Social Proof transfer of power and crediility