October 1st, 2007
Stephen taught us about writing article in an effective and simple ways:
MARKETING WITH ARTICLES
First, get a good title:
Go to imdb.com to look for good movie name and spin it as articles title
Used words that mobilized people
Something interesting and funny
Or go to clichesite.com and come out with something different but nice
Secondly, write the article with the help and information from
howstuffworks.com
wikipedia.org
factmonster.com
or go to google > news > subscribe to the news, once got the news, can edit or paste it as quote.
Then get traffic by publishing to blog ping:
Get the RSS first: http://.yourname.blogspot.com/atom.xml <- RSS from my blog
Feed it into:
feedshark.brainbliss.com <- submit blog for ping
autopinger.com <- submit blog for ping
go to google serach “+keywords+addurl”
Done! 3 simple steps!
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October 1st, 2007
Early morning, Stephen given everyone a good wack!
Many people did not do the work that was assigned and Stephen was damned fury and disappointed.
He got a point….
ACTION is POWER!
MUST Take action
Must do all as like baking a cake. Miss 1 step the cake is ruin!
Today is not SOMEDAY!
Yesterday is a cancel cheque
Tomorrow is a promisary note
Today is cash or nay
The day which is most valuable for you is TODAY
The decsion is to do the right things at right time
Do we allow technology to control/disrupt us.
If we want to be a leader and get beyond it, we need to be in control
if we are not doing what is being assign here in SMCC, what make us think that we will do it at home where there is more distraction
The deal is here not to do cheery-pick, but SHOULD BE ALL THE THINGS!
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September 30th, 2007
NICHE MARKETING 2.0
A Niche Market s not a Product
3 main Characteristic
1 Applying Pull marketing strategy instead of push marketing
Blog with RSS Free
Free podcast subscription
Press Release with RSs Syndication
Focus on Content rather than trying to outsmart the market
2 To build a strong relationship with your prospects and customers as one entity instead of two
Create a survey tool go to www.askfeedbackpro.com
get to know the needs
3 Separating yoruself as the ultimate authority in your long tail niche market
website/blog URL
Mailing List
Product
Joint venture Partners
5 type of power
The love of respect power eg good king
psycology eg insentive/carrots
stick eg cults
position eg boss
specialised expertise eg Professions
YOU
be the leader by having the first hand content before others
Social Proof
Are you having a “conversation” with them
Any types of 2-way Interactive Medium Such as:
1 Forum
www.hostmybb.com
2 blog
3 Content Site
Any types of medium for mass syndication such as:
podcast
Rss feeds
video syndication
youtube
video.google.com
video.yahoo.com
Any types of medium to enhance personalization
audio
video
The rise of the long tail
Normally sales have a hype and after that, it dies off
But with internet, it goes endless and will not die!
Finding the diamonds in the rougth vertically and from the uncommon interest of individual. Then expand it horizonally…
3 factors of profiting with niche marketing 2.0
1 Creating Your own ’space’ in the long tail horizontally
- isolating yourself not to be labeled as another website or product
- investing into several long tail markets to be the main one and you’ll have dominated a niche market
- why would they pay you?
solve their current problem
adding convenience to what they’re doing now
providing entertainment by giving the emotion they are seeking
feeding their other wants (sense of belonging, ego…etc)
2 Thinking “long Tail” in all your marketing aspect
- The long tail traffic
www.spyfu.com
hittail.com
- Think what other methods of market reachability that are not being used yet
- The long tail communication
3 Strategizing cross-endorsement with other long tail sites/marketers
- Exposing yourself in 2 different niche
- approach “competitors”
- be part of their business
Case study of a niche market 2.0 and profiting from long tail
A Flash Game Site without Ads and sales letter
1 The business model
Content
Not only writing, but can be games, photos…
2 the traffic source
push traffic
eg racing game, donkey Kong….
Referal and invite friends
incentive to refer friends
who login and refer…I build mailing list
3 the marketing strategy
viralised it and grow by itself
4 how to monetize the site
all the game hv google ad
charge for new game programmer
a product to sell and ad or commissions….
…..many many more….
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September 30th, 2007
HOW TO DRIVE FREE TRAFFIC
Do vedio adwords!
Need to mobilize reader <- push his button!
1 move to a place that give many options
Attack an position
go to google > more > blogsearch (only for blogger.com)
find blogs where there are comments…
Fill in the comments
go squidoo
find popular lens
search google
+”keyword” +forums
Youtube
check number of views
be regular comments or comment on other comments
always leave a link back to blog/group
Check trafficlink
check update new video via subscribe
yahoo video
google video…
COMPETITOR MAP
***who can I compliment
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September 30th, 2007
“Interesting…tell me a little more about that!”
THOUGHTS IS ENERGY
Thoughts is energy
We are energy
Our energy impacts our environment
Scientific envidence
We must raise our energy levels
POWER TOOLS
The Createst POWER TOOL - YOUR MIND
2 Functional Levels:
Conscious Mind
Subconscious Mind …. Sixth sense
Subconscious mind has no discretion
Control your mind, control life
What is the law of attraction?
The power to create
You attract what your mind Projected
Your Attract what your Mind Projects - 90% people try to change results by working on results
Change the CAUSE and you change your EFFECT
Every Morning, if possible, seat in silent for 5 min to be in control
We are what we think, feel, see…
Thoughts are not Random
Thoughts create our environment
No Blame … Our responsibility
The Positive Path
Define Goals - Don’t Joke with your mind
Raising your Energy - Powering your subconscious
TAKE NOTE —> *** Worry is an Negative thought fertilizer!
BE your Truth Self - DO what what you like to do - and HAVE more
Believing is seeing
Believe it and change yoru destiny
Expect Success - See Success
Realigning your thoughts
Conditioned beliefs and behaviours
Changing your thought patterns
Attraction plus Action
”Thought precedes ACTION and POWERFUL THOUGHTS must precede POWERFUL ACTIONS”
No Thought - No Result
Get the relatioinships you desire
Get healthy
Get the wealth you seek
Actract & Positive Future
TELL the UNIVERSE what you WANT
Use the right words…POSITIVE words…
Consciously ENGAGE the UNIVERSE
Get the POWER - Get the FREEDOM
ENDLESS Abundance
It’s Your Choice
Either control your life or life controls you!
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September 29th, 2007
EVERY 8 MINUTE someone become millionaire
Build creditability and success via wriing a book
Average people
Wait for the right opportunity
watch people prosper
wish they were lucky enough!
www.automaticbestseller.com/slides
Top 3 excused
I have no time
I have no experience
No way I can write a book
8 steps to write a bestselling book in 30days or less
I 1 Choose your subject Spent 1 full day masterminding
I 2 write out main topics to cover Spend max 1/2 day….use 1 per big sheet
I 3 Gather information about the topics From Google….about 2-3 days
I 4 Record everything I know about the topic
Team 5 Transcriber From recording
Team 6 Clean it up
Team 7 Send it to editor
Team 8 Get Typeseting
To make money from the book… you need 3 pages
1 Name capture page
2 Referrial page tell them the book is not free and will charge when it is done….so, to take advantage, let them have free d/l
3 Audio download page Add a little commercial on the audio
eg it’s a tips of iceberg and can get coaching program…
Do a workbook or pdf
Break out exercise “sample Flow Chart”
what are your personal strategy, tips for building a strong business (can be for others…)
1 fix 1 thing at one time
2 Mentor
3 build company attractive for acquired
4 mission
5 Build a strong team of people
6 Quality 1st time and everytime
7 maintain quality
8 Plan ahead
9 empower staffs
Subject Company core value
building a great company
10 steps builidng a great business
secrets on building a great business
how to triple your business in 30 days
instant successful business
17 simple steps to make your most lucrutive year ever
Flow Chart
1 Free audio
with ad on website
2 Book
with ad on book show audio Cd
3 CD
Interview expert for audio
in audio, introduce myself frequent!
but before that, if you are not in our interviews, we do that….in membership site
4 Membership
Ad for home-study course
5 Home-study course
ad on coaching program
Try to solve a company issue with a book for less than $10 and 100pages
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September 29th, 2007
What do you Know something about?
Chinese Chess
Right Brian training
Parenting
Chinese Language
Simple maths
Networking
Basketball
Reading
inventory.overture.com
wordtracker.com
get keywords
Community position
myspace
go to group to search key words
when no result go to main search for keywords
If many people, make a group and invite them
As group leader you can broadcast
now go to yahoo group and google group and invite them over
can also organized Jay Abraham group or others….
Can ask group what’s their needs? Their wants, their experience and give them solutions
look for group leader
Some keywords
memory improvement
right brain
good memory
better memory
rosary
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September 29th, 2007
Persuading the mass market
People Buy what they believe
Internet Marketing is about persuading the masses to buy what you are selling
it is to develop relationship and not spam!
You have to be seen to sell!
MONEY IS a infinite resource!
With no persuasion, there is no profit
4 Keys puzzle to IM
1 Attract stop them and attract them
2 Convert move browser to buyer
3 Leverage create opportunity to buy more
It’s ok to ask for help from others (eg mentor, other speakers…)
4 Retain add value
Top 3 demands:
1 Live forever
2 more money
3 more sex
Everything I teach you today will help you persuade Better:
1 online
2 in print
3 in person
4 in the media
5 relationships
6 negotiations
Don’t ask what is it for me..but…
Who can I persuade to begin relationship with in long term
Biggest all successful IM in common
They persuade in PERSON!
1 Visibility Be seen to sell
Multiple ways…articles, links, search, youtube…etc
2 Credibility Expert Data with good stat
3 Relationsihps
4 Profit
Some of the most lucrative sales in internet marketing happen offline
some goals simple (eg. Pay my car loan)
Most Niche Markets are missing a Visible Leader
so there is an opportunity being visible!
no need to hv all knowledge, but leverage with others
lead the market
You have to be seen to sell because the most visible expert profits most.
1 model for systematic market domination starts with the stage
a stage is anywhere there is a group of people you can persuade who are interested in the products you sell.
or a literal stage in a group or a teleseminar or webinar
The psychological persuadsion technical works for all stages and time
Connection by asking
around the world right now perople are meeting somewhere talking about products
POSITIONING + PACKAGING = DESIRE!
A desire is a buyer
The current state of the people desire personal development
eg networking,
5 top persuasive tactics of World Class Persuaders
1 tell a persuasive story people curious
how to tell a persuasive story…
Grab me by the ears
lay the foundation
layer on the proof
answer my questions
2 Develop a persuasive persona
make it easy for people to accept
people (me), ways, products….
Only polarized people buy things
Appearance
the better you dress
website
emails
voice and communication skills
Positioning and presentataion
3 Control your audience
tell them what to do next
4 be an expert you have to be seen to sell
write a book
do recording
audio book
ebook
Law of recipocate
5 Social Proof transfer of power and crediility
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September 28th, 2007
4 phases…to get internet money!
1 Growing
2 Keeping keeping system
3 Finding selling system
4 Getting marketing system
p36 7 specific growth strategies
1 Increase Leads
2 increase referral
3 increasing conversion
4 increase the number of transaction
5 improve retention - keeping customer
6 increase value of each transaction
7 improve margin
2 kind of of momentum
1 action momentum
coming to site to do something
fill in name, emails…..
2 buying momentum
immediately give them an offer!
any kind of offer, first time, last time, one time, birthday….
don’t stop till buyer stop!
give them one after another …. A long list
when 7 (or last) items not selling, then
F focus
I improve
S sustain
H honour
3 things that hurt and dommed IM
1 Being unlearn (not doing anything)
2 Being unfocus (doing too many things)
3 Being indecisive
TIME with my family
spend quality time and see them growth
to have passive income
unfocus
everything
start on 1 project
5 weeks from today
BE FOCUS: do 1 project at one time
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September 28th, 2007
TRAFFIC!!!!! That’s the Key!
Ask the following Questions
1 Who are they Onliner people who want to be better
2 What are they looking for? Easy way to change their habit
3 Where are they getting it? Retail store
4 Why do they want it? To fix their problem
5 When do they need it? NOW
eg selling book
goto amazon.com and do research
eg if agent need to look for buyer, he go to painter…cos people paint house b4 selling
MUST go to look for cheap source!
insurance - can try wedding
real-estate - can go to rental
Google Strategies
Focus on CTR if google hv more click-thro, adwords will be cheaper
Global territoris Choose English and in ALL Countries
Geo Targeting (Virgineria) Target to specific Area, eg Resturant
AOL fm Virginia … so good choice!
Site Targeted eg. Only on Realor.com
Launch new Campaign at night build CTR to drop price…so pause in day time
Test with Content Match …?
Put daily budget real high eg 200-300/day and accelerated view turn on
Separate money keywords and regular keywords into different ad groups
broad match, phase match, exact match
TRACK YOUR TRAFFIC!!!!
Separate your campaign…so, those get $$$, inc price and those lose $$$, red price.
NEVER CHANGE AD in GOOGLE…. CREATE NEW! cos Google take days to approve!
Turn on position preference only when you want to knock off your competitors by setting as 2.
Write Ad, stress the life after the product…eg chair that heal back ache…so, say,
Heal back ache within 3 days and enjoy OUTDOOR LIFE!
WORKSHOP TUTORIAL:
Real Estate Leaked Secret on Find 10% Positive Returns Investment Real Estate.
Muscle Building 20 pounds muscle added in 2 weeks for only $50.
Vacation FREE Report on Unique vacation spot revealed
Split test on CTR and Sales $$$!
MSN and Yahoo hv better qualify traffic with higher conversion rate
Yahoo allow popup but not google
IF competitor is selling simiar, MUST GO TO SPOT 1
But if different item, then it’s ok to be 4th…
Check trend on trends.google.com
check “how to” / “learn” / “DIY” / “Do it yourself” / “Make” / “Create” / …
google / yahoo overture / freegoodkeywords.com
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