My Success Roadmap

       
 4 phases…to get internet money!      
  1 Growing    
  2 Keeping    keeping system
  3 Finding   selling system 
  4 Getting  marketing system  

p36 7 specific growth strategies      
  1 Increase Leads    
  2 increase referral    
  3 increasing conversion    
  4 increase the number of transaction    
  5 improve retention - keeping customer    
  6 increase value of each transaction    
  7 improve margin    

 2 kind of of momentum     
  1 action momentum   
   coming to site to do something   
   fill in name, emails…..   
  2 buying momentum   
   immediately give them an offer!   
    any kind of offer, first time, last time, one time, birthday….  
   don’t stop till buyer stop!   
    give them one after another …. A long list  
    when 7 (or last) items not selling, then  
     F focus
     I improve
     S sustain
     H honour
 3 things that hurt and dommed IM     
  1 Being unlearn  (not doing anything) 
  2 Being unfocus  (doing too many things)
  3 Being indecisive  

TIME with my family    
 spend quality time and see them growth    
 to have passive income    
 unfocus    
 everything    
 start on 1 project    
 5 weeks from today    
 BE FOCUS: do 1 project at one time    

TRAFFIC!!!!!  That’s the Key!   
Ask the following Questions   
 1 Who are they Onliner people who want to be better
 2 What are they looking for? Easy way to change their habit
 3 Where are they getting it? Retail store
 4 Why do they want it? To fix their problem
 5 When do they need it? NOW

 eg selling book  
 goto amazon.com and do research  
  eg if agent need to look for buyer, he go to painter…cos people paint house b4 selling 
 MUST go to look for cheap source!  
  insurance - can try wedding 
  real-estate - can go to rental 

Google Strategies    
  Focus on CTR if google hv more click-thro, adwords will be cheaper 
  Global territoris  Choose English and in ALL Countries 
  Geo Targeting (Virgineria) Target to specific Area, eg Resturant 
   AOL fm Virginia … so good choice! 
  Site Targeted eg. Only on Realor.com 
  Launch new Campaign at night build CTR to drop price…so pause in day time 
  Test with Content Match …? 
  Put daily budget real high eg 200-300/day and accelerated view turn on 
  Separate money keywords and regular keywords into different ad groups  
   broad match, phase match, exact match 
TRACK YOUR TRAFFIC!!!!    
Separate your campaign…so, those get $$$, inc price and those lose $$$, red price.    
NEVER CHANGE AD in GOOGLE….  CREATE NEW!    cos Google take days to approve!
Turn on position preference only when you want to knock off your competitors by setting as 2.    

Write Ad, stress the life after the product…eg chair that heal back ache…so, say,    
  Heal back ache within 3 days and enjoy OUTDOOR LIFE! 
WORKSHOP TUTORIAL:   
  Real Estate Leaked Secret on Find 10% Positive Returns Investment Real Estate.
  Muscle Building 20 pounds muscle added in 2 weeks for only $50.
  Vacation FREE Report on Unique vacation spot revealed

Split test on CTR and Sales $$$!   
MSN and Yahoo hv better qualify traffic with higher conversion rate   
Yahoo allow popup but not google   

IF competitor is selling simiar, MUST GO TO SPOT 1   
But if different item, then it’s ok to be 4th…   

Check trend on trends.google.com   
check “how to” / “learn” / “DIY” / “Do it yourself” / “Make” / “Create” / …  
  google / yahoo overture / freegoodkeywords.com

 Mike worked in NY before 2002 in Toyota salesman       
prosender.com        
 give something of value for free and exchange for a name, email       
A Landing page   <– get traffic from  Trafficswarm   
     ipushad.com   
     and others.   
 Give 4 products and get a emails….       
 Then, send to sales page.       
   a sales page maybe with own products…    donttouchmyads.com 
 If purchsae, do a OTO       

Notes;        
 Don’t be 1 man army!       
 Have a VISION!      
Nuggets and Pearls       
 Focus on list and relationship building      
 Maximized the power of viral marketing      
 Things don’tt always go as planned.      
 No such things as overnight success     *catepilar don’t know they can be a butterfly.  So, just do the next logical things. 
 Keep creating content.      
 Present offers when the time is right      
 Grow with the right stuff      
 Find the right mentors      
 Tell your story, share your results, sell your system      why teach, John say….I earn 1M / yr in my biz, but 4M in teaching, so I earn 5M…why not?

VIRAL MARKETING       
 Virus have to be simple and short so that people can duplicate and do.      
 IS your messaging, product, or service worth taking about?      BUZZ! Is the key integrent…
 good eg:  GMAIL      
 marketing should be on product and not the campaign      
 Create BUZZ…let people talk about it, so spread/infect it early      
 Infection stagte in your marketing      
 Delivery Mechanism      
   Forced Part of Sign up process (eg myspace.com linkedln.com, facebook.com)   
   Incentivized used WIIFM   
   Hyper Viral Piggy Backing (eg paypal.com skype.com, hotmail.com)   

 Virals shd be scalability ready!   <- take proactive action and not Reactive!   

 Elevator Speech!      

 My Elevator Speech:…      
  What is USP?   Get good habit by listening Music  
  What is the benefit to the User   Have long lasting good habit via listening to music unconsciously.
  how can they get it?   www.innerworkz.com

 Multitasking make things inefficient and lose momentum    
 MUST explain why OTO!    
 downsell shd be 50% of OTO    

3 steps Success secrets    
 1 Move to the box where make the most acess  
 2 Adjust to the move of other (Ability to adjust!)  
 3 We look for opening with the options of highest probability of wining (usually is other mistake)  

However usually failed…cos the plan is not designed for competitive game!    
So , when mismatch, there is a choice and makd adjustment like step 2!    
So, what makes others success, cos they re-oriented and readjsuting…just like driving.    
1 dollar profit is worth 1000000000 sales but don’t make any profit!    

COMPETITIVE STRAGETY/SYSTEM    

Anticipate change and make adjustment    

Everything, there is optiosn….and look for more options!   
More options  > More chance of success!  
Massive action, don’t stop, have the ability to adjust!  

Being Strategic  
 1 You must start from where you are
 2 Strategy is about leveraging your current situation to advance your position
 3 You build up dominate positions over time, like climbing a ladder
 4 You must understand a position’s potential as a stepping-stone to future positions.
 5 Competitive positions are stepping-stones.  You are always using your current position to move to a new and better position
 6 To advance your position you have to take advantage of opportunities

 5 Keys factors related to strategic 
 1 Time
 2 money
 3 Information
 4 relationship 
 5 self-esteem Most Information that determine above 4 keys

If you are doing the right things, resource are minimum   
but doing the wrong way, you will never have enough resoruces!   
 eg  Running to south to see sun-rise! 
Wrong!  Absolutly wrong!   

Have to understand competitve!   

Have to know what is one’s position!   

BEING COMPETITIVE!   
 1 You must always look for ways to advance your position because the changing environment is eroding it. 
 2 Strategy teaches that you take what is given to you and you use it…not LOST IT! 
 3 Successful competition requries konwing what you can control and what you cannot control. 
 4 The more focused your efforts are, the easier it will be to win competitive battles

 To be success…KNOW What is your … 
 1 Mission / philisopy
 2 Ground/Position!
 3 Climax / Trend
 4 Leadership & Relationship

If you are in the position that is advance and better than yoru competitor in the right time, YOU WILL WIN!  
Understand the changes and get there…don’t wait…  

TRAFFIC!  IMPORTANT!
need to know different ways of attract traffic!  

Yes,

The day is here….woke up 4am this morning and drove all the way here in KL with my family and John. Of course, CW and kids went shopping and John with myself attending the event.

Initially, have a hiccup with the registration, but was resolved.

Look below, John looks like a Hacker!

and I’m taking a shot with Alicia:

Look here where SMCC live from Stephen Pierce

OK, a sleek preview of the event….where the lazer shot off where I managed to take it!

Isn’t it cool?

Firstly, I never known that I’m such a mysterious person. Check this out!

What a wonderful surprised.  (Raymond, Annie, Shafir, Tanady…I will claim my hugs!)
Yes, it’s been 2 weeks since UYMG and this is the 3rd day for MCIP (aka Stephen’s Consultancy Course)

To date, many of us still do not know what MCIP mean!

Before Friday, I did not receive any emais about MCIP. I emailed Laura on Tues and to my surprised, I was not in the list! How could that be? Look at my previous mail, I signed up, I paid, I received my pack and I took pictures with Alicia! (Score: -2) (more…)

Shaky, panicky, shivery…I do not know if this is the right decision.

When Stephen ask those who are keen to be consultant, I stood up. John was beside me, when Stephen mentioned the price, I almost fainted. John, make a quick calculation and just tell me, GO ON. I put in 50%!

I just rush out and pull up my credit card and …. next moment, Alicia was standing with me, handing me the pack and given me her emails.

I know this is the biggest investment I have even made and I, have a gut feeling, that this will be the best investment.

Total Investment : RM34000, equated to SGP15000 and it’s about $1200/month.

God, tell me I’m right!

I’m still shivering…anyway, THANKS JOHN!

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