Patric Chan - Niche Marketing
NICHE MARKETING 2.0
A Niche Market s not a Product
3 main Characteristic
1 Applying Pull marketing strategy instead of push marketing
Blog with RSS Free
Free podcast subscription
Press Release with RSs Syndication
Focus on Content rather than trying to outsmart the market
2 To build a strong relationship with your prospects and customers as one entity instead of two
Create a survey tool go to www.askfeedbackpro.com
get to know the needs
3 Separating yoruself as the ultimate authority in your long tail niche market
website/blog URL
Mailing List
Product
Joint venture Partners
5 type of power
The love of respect power eg good king
psycology eg insentive/carrots
stick eg cults
position eg boss
specialised expertise eg Professions
YOU
be the leader by having the first hand content before others
Social Proof
Are you having a “conversation” with them
Any types of 2-way Interactive Medium Such as:
1 Forum
www.hostmybb.com
2 blog
3 Content Site
Any types of medium for mass syndication such as:
podcast
Rss feeds
video syndication
youtube
video.google.com
video.yahoo.com
Any types of medium to enhance personalization
audio
video
The rise of the long tail
Normally sales have a hype and after that, it dies off
But with internet, it goes endless and will not die!
Finding the diamonds in the rougth vertically and from the uncommon interest of individual. Then expand it horizonally…
3 factors of profiting with niche marketing 2.0
1 Creating Your own ’space’ in the long tail horizontally
- isolating yourself not to be labeled as another website or product
- investing into several long tail markets to be the main one and you’ll have dominated a niche market
- why would they pay you?
solve their current problem
adding convenience to what they’re doing now
providing entertainment by giving the emotion they are seeking
feeding their other wants (sense of belonging, ego…etc)
2 Thinking “long Tail” in all your marketing aspect
- The long tail traffic
www.spyfu.com
hittail.com
- Think what other methods of market reachability that are not being used yet
- The long tail communication
3 Strategizing cross-endorsement with other long tail sites/marketers
- Exposing yourself in 2 different niche
- approach “competitors”
- be part of their business
Case study of a niche market 2.0 and profiting from long tail
A Flash Game Site without Ads and sales letter
1 The business model
Content
Not only writing, but can be games, photos…
2 the traffic source
push traffic
eg racing game, donkey Kong….
Referal and invite friends
incentive to refer friends
who login and refer…I build mailing list
3 the marketing strategy
viralised it and grow by itself
4 how to monetize the site
all the game hv google ad
charge for new game programmer
a product to sell and ad or commissions….
…..many many more….