My Success Roadmap

NICHE MARKETING 2.0        
        
 A Niche Market s not a Product       

 3 main Characteristic       
  1 Applying Pull marketing strategy instead of push marketing     
     Blog with RSS Free   
     Free podcast subscription   
     Press Release with RSs Syndication   
    Focus on Content rather than trying to outsmart the market    
  2 To build a strong relationship with your prospects and customers as one entity instead of two     
     Create a survey tool  go to www.askfeedbackpro.com 
      get to know the needs  
  3 Separating yoruself as the ultimate authority in your long tail niche market     
    website/blog URL    
    Mailing List    
    Product    
    Joint venture Partners    
     5 type of power   
      The love of respect power  eg good king
      psycology  eg insentive/carrots
      stick  eg cults
      position  eg boss
      specialised expertise  eg Professions
      YOU  

    be the leader by having the first hand content before others    
    Social Proof    
    Are you having a “conversation” with them    

 Any types of 2-way Interactive Medium Such as:       
  1 Forum     
    www.hostmybb.com    
  2 blog     
  3 Content Site     
        
 Any types of medium for mass syndication such as:       
   podcast     
   Rss feeds     
   video syndication     
    youtube    
    video.google.com    
    video.yahoo.com    

 Any types of medium to enhance personalization       
   audio     
   video     

 The rise of the long tail       
   Normally sales have a hype and after that, it dies off     
   But with internet, it goes endless and will not die!     
  Finding the diamonds in the rougth vertically and from the uncommon interest of individual.  Then expand it horizonally…      
        
 3 factors of profiting with niche marketing 2.0       
  1 Creating Your own ’space’ in the long tail horizontally     
   - isolating yourself not to be labeled as another website or product    
   - investing into several long tail markets to be the main one and you’ll have dominated a niche market    
   - why would they pay you?    
     solve their current problem   
     adding convenience to what they’re doing now   
     providing entertainment by giving the emotion they are seeking   
     feeding their other wants (sense of belonging, ego…etc)   
  2 Thinking “long Tail” in all your marketing aspect     
   - The long tail traffic    
    www.spyfu.com    
    hittail.com    
   - Think what other methods of market reachability that are not being used yet    
   - The long tail communication    
  3 Strategizing cross-endorsement with other long tail sites/marketers     
   - Exposing yourself in 2 different niche    
   - approach “competitors”    
   - be part of their business    

 Case study of a niche market 2.0 and profiting from long tail       
  A Flash Game Site without Ads and sales letter      
  1 The business model     
   Content     
    Not only writing, but can be games, photos…    
  2 the traffic source     
   push traffic     
    eg racing game, donkey Kong….    
   Referal and invite friends     
   incentive to refer friends     
    who login and refer…I build mailing list    
  3 the marketing strategy     
   viralised it and grow by itself     
  4 how to monetize the site     
   all the game hv google ad     
   charge for new game programmer     
   a product to sell and ad or commissions….     
   …..many many more….     

HOW TO DRIVE FREE TRAFFIC      

 Do vedio adwords!     

 Need to mobilize reader    <- push his button! 
  1 move to a place that give many options    
    Attack an position  
   go to google > more > blogsearch (only for blogger.com)   
    find blogs where there are comments…  
    Fill in the comments  
   go squidoo   
    find popular lens  
   search google   
    +”keyword”  +forums
   Youtube   
    check number of views  
    be regular comments or comment on other comments  
    always leave a link back to blog/group  
    Check trafficlink  
    check update new video via subscribe  
   yahoo video   
   google video…   

  COMPETITOR MAP    
   ***who can I compliment   

“Interesting…tell me a little more about that!”       

 THOUGHTS IS ENERGY      
   Thoughts is energy    
   We are energy    
   Our energy impacts our environment    
   Scientific envidence    
   We must raise our energy levels    

 POWER TOOLS      
   The Createst POWER TOOL - YOUR MIND    
   2 Functional Levels:    
    Conscious Mind   
    Subconscious Mind  …. Sixth sense 
   Subconscious mind has no discretion    
   Control your mind, control life 

 What is the law of attraction?   
   The power to create 
   You attract what your mind Projected  
    Your Attract what your Mind Projects - 90% people try to change results by working on results
   Change the CAUSE and you change your EFFECT 

   Every Morning, if possible, seat in silent for 5 min to be in control 

 We are what we think, feel, see…   
   Thoughts are not Random 
   Thoughts create our environment 
   No Blame … Our responsibility 
   The Positive Path 
   Define Goals - Don’t Joke with your mind 
   Raising your Energy - Powering your subconscious
TAKE NOTE —>  *** Worry is an Negative thought fertilizer!
   BE your Truth Self - DO what what you like to do - and HAVE more

 Believing is seeing  
   Believe it and change yoru destiny
   Expect Success - See Success

 Realigning your thoughts  
   Conditioned beliefs and behaviours
   Changing your thought patterns

 Attraction plus Action  
   ”Thought precedes ACTION and POWERFUL THOUGHTS must precede POWERFUL ACTIONS”
   No Thought - No Result
   Get the relatioinships you desire
   Get  healthy 
   Get the wealth you seek 

 Actract & Positive Future   
   TELL the UNIVERSE what you WANT 
    Use the right words…POSITIVE words…
   Consciously ENGAGE the UNIVERSE 
   Get the POWER - Get the FREEDOM 

 ENDLESS Abundance   
   It’s Your Choice 
   Either control your life or life controls you! 

 EVERY 8 MINUTE someone become millionaire      
       
 Build creditability and success via wriing a book      
       
 Average people      
   Wait for the right opportunity   
   watch people prosper   
   wish they were lucky enough!   
       
 www.automaticbestseller.com/slides      

 Top 3 excused      
   I have no time    
   I have no experience    
   No way I can write a book    
       
 8 steps to write a bestselling book in 30days or less      
 I 1 Choose your subject   Spent 1 full day masterminding 
 I 2 write out main topics to cover    Spend max 1/2 day….use 1 per big sheet 
 I 3 Gather information about the topics   From Google….about 2-3 days 
 I 4 Record everything I know about the topic    
 Team 5 Transcriber   From recording 
 Team 6 Clean it up    
 Team 7 Send it to editor    
 Team 8 Get Typeseting    
       
 To make money from the book… you need 3 pages      
  1 Name capture page     
  2 Referrial page  tell them the book is not free and will charge when it is done….so, to take advantage, let them have free d/l  
  3 Audio download page  Add a little commercial on the audio  
      eg it’s a tips of iceberg and can get coaching program… 
     Do a workbook or pdf

Break out exercise “sample Flow Chart”     
 what are your personal strategy, tips for building a strong business (can be for others…)    
  1 fix 1 thing at one time  
  2 Mentor  
  3 build company attractive for acquired  
  4 mission  
  5 Build a strong team of people  
  6 Quality 1st time and everytime  
  7 maintain quality  
  8 Plan ahead  
  9 empower staffs  
 Subject  Company core value  
   building a great company  
   10 steps builidng a great business  
   secrets on building a great business 
   how to triple your business in 30 days 
   instant successful business 
   17 simple steps to make your most lucrutive year ever 

 Flow Chart 

1 Free audio 
    with ad on website
  2 Book 
    with ad on book show audio Cd
  3 CD 
    Interview expert for audio
    in audio, introduce myself frequent!
    but before that, if you are not in our interviews, we do that….in membership site
  4 Membership 
    Ad for home-study course
  5 Home-study course 
    ad on coaching program   

  Try to solve a company issue with a book for less than $10 and 100pages     

What do you Know something about?     
 Chinese Chess    
 Right Brian training    
 Parenting    
 Chinese Language    
 Simple maths    
 Networking    
 Basketball    
 Reading    

inventory.overture.com     
wordtracker.com     
 get keywords    
Community position     
 myspace    
  go to group to search key words   
  when no result go to main search for keywords   
  If many people, make a group and invite them   
   As group leader you can broadcast  
  now go to yahoo group and google group and invite them over   
  can also organized Jay Abraham group or others….   
   Can ask group what’s their needs?  Their wants, their experience and give them solutions  
   look for group leader  
Some keywords     
  memory improvement   
  right brain
  good memory
  better memory
  rosary

Persuading the mass market     
 People Buy what they believe    
 Internet Marketing is about persuading the masses to buy what you are selling    
   it is to develop relationship and not spam!  
   You have to be seen to sell!  
    MONEY IS a infinite resource! 
 With no persuasion, there is no profit    

 4 Keys puzzle to IM    
  1 Attract stop them and attract them 
  2 Convert move browser to buyer 
  3 Leverage create opportunity to buy more 
    It’s ok to ask for help from others (eg mentor, other speakers…) 
  4 Retain add value 

 Top 3 demands:    
  1 Live forever
  2 more money
  3 more sex

 Everything I teach you today will help you persuade Better:  
  1 online
  2 in print
  3 in person
  4 in the media
  5 relationships
  6 negotiations
 Don’t ask what is it for me..but…  
  Who can I persuade to begin relationship with in long term 
 Biggest all successful IM in common  
  They persuade in PERSON! 

  1 Visibility Be seen to sell
    Multiple ways…articles, links, search, youtube…etc
  2 Credibility Expert Data with good stat
  3 Relationsihps 
  4 Profit 

 Some of the most lucrative sales in internet marketing happen offline   
   some goals simple (eg. Pay my car loan) 
 Most Niche Markets are missing a Visible Leader   
   so there is an opportunity being visible! 
   no need to hv all knowledge, but leverage with others 
   lead the market 
 You have to be seen to sell because the most visible expert profits most.   
 1 model for systematic market domination starts with the stage   
   a stage is anywhere there is a group of people you can persuade who are interested in the products you sell. 
   or a literal stage in a group or a teleseminar or webinar 
 The psychological persuadsion technical works for all stages and time    
   Connection by asking  
                   around the world right now perople are meeting somewhere talking about products  
   POSITIONING + PACKAGING = DESIRE!  
   A desire is a buyer  
 The current state of the people desire personal development    
   eg networking,   
 5 top persuasive tactics of World Class Persuaders    
  1 tell a persuasive story people curious 
    how to tell a persuasive story… 
     Grab me by the ears
     lay the foundation
     layer on the proof
     answer my questions
  2 Develop a persuasive persona  
    make it easy for people to accept 
     people  (me), ways, products….
    Only polarized people buy things 
    Appearance 
     the better you dress
     website
     emails
    voice and communication skills 
    Positioning and presentataion 
  3 Control your audience  
    tell them what to do next 
  4 be an expert you have to be seen to sell  
    write a book 
    do recording 
    audio book 
    ebook 
    Law of recipocate 
  5 Social Proof transfer of power and crediility

       
 4 phases…to get internet money!      
  1 Growing    
  2 Keeping    keeping system
  3 Finding   selling system 
  4 Getting  marketing system  

p36 7 specific growth strategies      
  1 Increase Leads    
  2 increase referral    
  3 increasing conversion    
  4 increase the number of transaction    
  5 improve retention - keeping customer    
  6 increase value of each transaction    
  7 improve margin    

 2 kind of of momentum     
  1 action momentum   
   coming to site to do something   
   fill in name, emails…..   
  2 buying momentum   
   immediately give them an offer!   
    any kind of offer, first time, last time, one time, birthday….  
   don’t stop till buyer stop!   
    give them one after another …. A long list  
    when 7 (or last) items not selling, then  
     F focus
     I improve
     S sustain
     H honour
 3 things that hurt and dommed IM     
  1 Being unlearn  (not doing anything) 
  2 Being unfocus  (doing too many things)
  3 Being indecisive  

TIME with my family    
 spend quality time and see them growth    
 to have passive income    
 unfocus    
 everything    
 start on 1 project    
 5 weeks from today    
 BE FOCUS: do 1 project at one time    

TRAFFIC!!!!!  That’s the Key!   
Ask the following Questions   
 1 Who are they Onliner people who want to be better
 2 What are they looking for? Easy way to change their habit
 3 Where are they getting it? Retail store
 4 Why do they want it? To fix their problem
 5 When do they need it? NOW

 eg selling book  
 goto amazon.com and do research  
  eg if agent need to look for buyer, he go to painter…cos people paint house b4 selling 
 MUST go to look for cheap source!  
  insurance - can try wedding 
  real-estate - can go to rental 

Google Strategies    
  Focus on CTR if google hv more click-thro, adwords will be cheaper 
  Global territoris  Choose English and in ALL Countries 
  Geo Targeting (Virgineria) Target to specific Area, eg Resturant 
   AOL fm Virginia … so good choice! 
  Site Targeted eg. Only on Realor.com 
  Launch new Campaign at night build CTR to drop price…so pause in day time 
  Test with Content Match …? 
  Put daily budget real high eg 200-300/day and accelerated view turn on 
  Separate money keywords and regular keywords into different ad groups  
   broad match, phase match, exact match 
TRACK YOUR TRAFFIC!!!!    
Separate your campaign…so, those get $$$, inc price and those lose $$$, red price.    
NEVER CHANGE AD in GOOGLE….  CREATE NEW!    cos Google take days to approve!
Turn on position preference only when you want to knock off your competitors by setting as 2.    

Write Ad, stress the life after the product…eg chair that heal back ache…so, say,    
  Heal back ache within 3 days and enjoy OUTDOOR LIFE! 
WORKSHOP TUTORIAL:   
  Real Estate Leaked Secret on Find 10% Positive Returns Investment Real Estate.
  Muscle Building 20 pounds muscle added in 2 weeks for only $50.
  Vacation FREE Report on Unique vacation spot revealed

Split test on CTR and Sales $$$!   
MSN and Yahoo hv better qualify traffic with higher conversion rate   
Yahoo allow popup but not google   

IF competitor is selling simiar, MUST GO TO SPOT 1   
But if different item, then it’s ok to be 4th…   

Check trend on trends.google.com   
check “how to” / “learn” / “DIY” / “Do it yourself” / “Make” / “Create” / …  
  google / yahoo overture / freegoodkeywords.com

 Mike worked in NY before 2002 in Toyota salesman       
prosender.com        
 give something of value for free and exchange for a name, email       
A Landing page   <– get traffic from  Trafficswarm   
     ipushad.com   
     and others.   
 Give 4 products and get a emails….       
 Then, send to sales page.       
   a sales page maybe with own products…    donttouchmyads.com 
 If purchsae, do a OTO       

Notes;        
 Don’t be 1 man army!       
 Have a VISION!      
Nuggets and Pearls       
 Focus on list and relationship building      
 Maximized the power of viral marketing      
 Things don’tt always go as planned.      
 No such things as overnight success     *catepilar don’t know they can be a butterfly.  So, just do the next logical things. 
 Keep creating content.      
 Present offers when the time is right      
 Grow with the right stuff      
 Find the right mentors      
 Tell your story, share your results, sell your system      why teach, John say….I earn 1M / yr in my biz, but 4M in teaching, so I earn 5M…why not?

VIRAL MARKETING       
 Virus have to be simple and short so that people can duplicate and do.      
 IS your messaging, product, or service worth taking about?      BUZZ! Is the key integrent…
 good eg:  GMAIL      
 marketing should be on product and not the campaign      
 Create BUZZ…let people talk about it, so spread/infect it early      
 Infection stagte in your marketing      
 Delivery Mechanism      
   Forced Part of Sign up process (eg myspace.com linkedln.com, facebook.com)   
   Incentivized used WIIFM   
   Hyper Viral Piggy Backing (eg paypal.com skype.com, hotmail.com)   

 Virals shd be scalability ready!   <- take proactive action and not Reactive!   

 Elevator Speech!      

 My Elevator Speech:…      
  What is USP?   Get good habit by listening Music  
  What is the benefit to the User   Have long lasting good habit via listening to music unconsciously.
  how can they get it?   www.innerworkz.com

 Multitasking make things inefficient and lose momentum    
 MUST explain why OTO!    
 downsell shd be 50% of OTO    

3 steps Success secrets    
 1 Move to the box where make the most acess  
 2 Adjust to the move of other (Ability to adjust!)  
 3 We look for opening with the options of highest probability of wining (usually is other mistake)  

However usually failed…cos the plan is not designed for competitive game!    
So , when mismatch, there is a choice and makd adjustment like step 2!    
So, what makes others success, cos they re-oriented and readjsuting…just like driving.    
1 dollar profit is worth 1000000000 sales but don’t make any profit!    

COMPETITIVE STRAGETY/SYSTEM    

Anticipate change and make adjustment    

Everything, there is optiosn….and look for more options!   
More options  > More chance of success!  
Massive action, don’t stop, have the ability to adjust!  

Being Strategic  
 1 You must start from where you are
 2 Strategy is about leveraging your current situation to advance your position
 3 You build up dominate positions over time, like climbing a ladder
 4 You must understand a position’s potential as a stepping-stone to future positions.
 5 Competitive positions are stepping-stones.  You are always using your current position to move to a new and better position
 6 To advance your position you have to take advantage of opportunities

 5 Keys factors related to strategic 
 1 Time
 2 money
 3 Information
 4 relationship 
 5 self-esteem Most Information that determine above 4 keys

If you are doing the right things, resource are minimum   
but doing the wrong way, you will never have enough resoruces!   
 eg  Running to south to see sun-rise! 
Wrong!  Absolutly wrong!   

Have to understand competitve!   

Have to know what is one’s position!   

BEING COMPETITIVE!   
 1 You must always look for ways to advance your position because the changing environment is eroding it. 
 2 Strategy teaches that you take what is given to you and you use it…not LOST IT! 
 3 Successful competition requries konwing what you can control and what you cannot control. 
 4 The more focused your efforts are, the easier it will be to win competitive battles

 To be success…KNOW What is your … 
 1 Mission / philisopy
 2 Ground/Position!
 3 Climax / Trend
 4 Leadership & Relationship

If you are in the position that is advance and better than yoru competitor in the right time, YOU WILL WIN!  
Understand the changes and get there…don’t wait…  

TRAFFIC!  IMPORTANT!
need to know different ways of attract traffic!